Why we sometimes do the opposite of what we are told: Romeo, Juliet, and Reactance
According to a recent YouGov poll, William Shakespeare remains the UK’s third most popular writer (just behind JK Rowling and Terry Pratchett). His most popular play is Romeo and Juliet, which the majority of the UK population claim to have seen or read. One of the most captivating elements of the play is the way […]
Healthcare and Behaviour: Vinehealth
The global pandemic focused the minds of scientists, clinicians, government officials and pharmaceutical companies on developing clinical solutions. Vaccines were developed in record time, and new clinical practices and treatments were found for those who fell ill. Alongside this largely clinical research, however, emerged a parallel exercise, focused on human behaviour. It became apparent that, […]
When is a Longer Wait Better than a Shorter Wait?
Imagine that you call your local GP practice and are swiftly placed on hold. You are about to hang up, but you are informed that you are fifth in line. Expecting a short wait, you decide to stay on the phone. Five minutes later, you are told that you have progressed to fourth. After another […]